Align target names for opentelemetry-proto with BCR

[mering]

Align target names for opentelemetry-proto with Bazel Central Registry.

This is a requirement for compatibility with Bzlmod.

[repokitteh-read-only]

Hi @mering, welcome and thank you for your contribution.

We will try to review your Pull Request as quickly as possible.

In the meantime, please take a look at the contribution guidelines if you have not done so already.

🐱

Caused by: #37662 was opened by mering.

see: more, trace.

[repokitteh-read-only]

CC @envoyproxy/api-shepherds: Your approval is needed for changes made to (api/envoy/|docs/root/api-docs/).
envoyproxy/api-shepherds assignee is @markdroth
CC @envoyproxy/api-watchers: FYI only for changes made to (api/envoy/|docs/root/api-docs/).
CC @envoyproxy/dependency-shepherds: Your approval is needed for changes made to (bazel/.*repos.*\.bzl)|(bazel/dependency_imports\.bzl)|(api/bazel/.*\.bzl)|(.*/requirements\.txt)|(.*\.patch).
envoyproxy/dependency-shepherds assignee is @phlax

🐱

Caused by: #37662 was opened by mering.

see: more, trace.